my process

My approach to design is driven by client satisfaction

I take a collaborative approach to designing and building websites to ensure I'm meeting the client's needs at every stage.

While the steps and approach I take can be adjusted based on each project's needs and timeline, I typically go through the following steps for a full website design and build.

Screenshot of a sample project brief document
Sample project brief

Discovery Call

I meet with you to get a clear sense of the project's objectives and context, including your business goals, target audience, and brand identity. This information will help me plan how the site should look and function.

Out of this meeting, I will write a project brief describing what was discussed and share it to ensure everyone is on the same page.



The design process usually starts with researching your industry to get a better understanding of specific challenges, considerations, and trends. I will also research competitor sites to see where we can do better.

Building off feedback from the kickoff call, I will compile design inspirations and samples as part of a "mood board" for you to review. This will give me a better understanding of the look and feel you want.

Screenshot of sample inspiration boards in Figma
Sample inspiration boards
Screenshot of sample wireframes and mockups in Figma
Sample wireframes and mockups

Designing wireframes and mockups in Figma

I use insights from the discovery and research phases to create skeletal, grayscale wireframes of pages. This allows us to outline the site's content layout, architecture, and user experience before moving ahead with more design decisions.

Once the wireframes are good to go, I then turn those wireframes into fully fleshed-out design mockups of how each page will look once developed.


Development and SEO in Webflow

This is it! When the mockups are approved, I jump into Webflow and start building out the design. Because Webflow allows design control, any design and content revisions can be done along the way. All content and images will be uploaded to the site, and if the site requires a CMS, that will be set up as well.

Once the build-out is complete, I conduct an audit of each page and execute recommended SEO improvements to things like keywords, site speed, and page titles. This audit will score each page and give us a good indication that your site is properly optimized before launching.

Screenshot of Webflow designer interface
A look inside the Webflow designer
Screenshot of Webflow designer modal signaling that a site has been republished
Publish changes to your site in seconds!

Support, maintenance, and onboarding

I work with clients as needed to perform periodic maintenance and optimization. This can include things ranging from adding functionality to building and managing new CMS collections.

Once the site is live, I'm also able to train and onboard team members on how to perform tasks in Webflow without outside help.